New Strategist Demographic eBooks
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These data-rich eBooks give you great demographic profiles and consumer spending patterns. Applications include marketing and media research, new product and small business development, and strategic planning. HillSearch provides access to over a dozen titles from this publisher, including:
- American Attitudes: What Americans Think About the Issues That Shape Their Lives
- American Generations: Who They Are and How They Live
- American Health: Demographics and Spending of Health Care Consumers
- American Incomes: Demographics of Who Has Money
- American Women: Who They Are & How They Live
- Americans and Their Homes: Demographics of Homeownership
- Best Customers: Demographics of Consumer Demand
- Demographics of the U.S: Trends and Projections
- Generation X: Americans Born 1965 to 1976
- Older Americans: A Changing Market
- The American Marketplace: Demographics and Spending Patterns
- The Baby Boom: Americans Born 1946 to 1964
- The Millennials: Americans Born 1977 to 1994
- Who's Buying By Race and Hispanic Origin
- Who's Buying Executive Summary of Household Spending
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